Improve your site's position on Google

Improve your site's position on search engine search results is of very much importance. It can help you to increase the web site traffic. Here are 12 golden tips and tricks to improve your site's SEO.

1. Focus on your content and avoid repeats/ duplicate.

Content is the king, no doubt there. People love quality content, search engines loves quality content - we all know that. So concentrate on creating unique, quality content.

Never ever copy contents from the web or from your site itself. Doing so might make your site bigger, but will end up earning hate from your users and search engines.


2. Increase high quality incoming links

Get links to pages on your site from high quality, related websites and pages. Also try to get maximum presence on Youtube, Google+ etc. - Google owns those services, enough said.

Don't even think of spamming these social websites to make a false impression. Google owns those services, sooner or later they are going to detect the abnormal behavior and that might end up digging up a hole for your site. Being said that, don't waste your time trying to make lots of back-links. Go to the first point (Focus on your content and avoid repeats/ duplicate) and the incoming links will happen automatically.


3. Increase high quality outgoing links

Internet is all about sharing. Link to popular sites and pages that are related to your topic, people and search engines will love it.

If a link does not have any relation with the content of your page, such as ads, use rel="nofollow". Putting up a huge number of links is not going to help your site as both people and search engines will find it as spam.


4. Page title

Page title helps people and search engines. Make use of that and give each page a good, relevant and unique title.

Do not overdo it and make very long titles with stuffed keywords, it's not a spamming competition.


5. Meta description

We all hear everyday that meta descriptions are no more important, but having one does not hurt. Again, keep it relevant, descriptive and to serve the purpose.

Meta descriptions are going to be read by search engines. Many search engines will stop reading meta description if it get across special characters like single and double quotes. So be careful about that.


6. Google page authorship, Google Analytics and Google Webmaster Tools

They are services from Google that can make your website more visible. It's free and is definitely worth spending few minutes to sign up and setting up the same.

Never use codes of multiple analytics services from different providers as that can slow up the web page loading time, which can hurt the website.


7. Sitemaps

Build and XML sitemap and submit it to Google Webamster Tools. Major content management systems are coming up with built-in mechanism or plug-ins to make this task easier. If not, you can always use a free sitemap generation tool.


8. Use HTML validation

Make use of HTML validation services and make sure that web site pages are error free. You don't have to spend even a penny for it as almost all popular markup validation services/tools are free.

If you have serious errors on your site pages, search engines won't be able to render them properly. Some web browsers also might find it difficult to display properly. In short, you will get bad reputation from users and search engines.


9. Use alt description attribute for images.

Search engines are getting smarter, they can identify contents of images on web pages easily these days, we all know that. But having an alt description is never going to hurt, as almost all the popular search engines are still reading them.


10. URL

URLs are very important. You don't want to end up with too short or too long URLs. They must be relevant and must be easy to read and remember.

• If you can avoid spaces, underscores and capital letters etc. from it, 10 points to you.
• If you are using only small letters, hyphens and number in URLs, 100 points to you.
• If you are putting relevant keywords in URL, another 100 points to you.

• Are using only numbers in URL? We are taking 100 points from you.
• Are your using special characters in URL? Taking 20 points from you.

11. Ensure that your web page loads as fast possible.

If your website loads fast, people will be happy to read it and search engines will be happy to index it.

If your web page loads slowly, users might click on the x button soon and search engines might think your site is going through a huge stress on the servers and might end up skipping the indexing process.


12. Embrace social websites.

We all know people spend lots of time on Twitter, Facebook, Pinterest, Reddit, Scoop.it etc., so make use of them.

We all know we hate spam on all the above mentioned websites, so play nice.